Just pick up the phone

I’m a big fan of the Evangelist Marketing Minute published by Alex Goldfayn. He recently  published an article on sales calls that I’d like to underscore.

Over the years, I have had to coach more salespeople to pick up the phone and call prospects. It’s easier and more comfortable to send an email – but much less effective. Especially now as fewer salespeople call, it’s easy to distinguish yourself by simply picking up the phone and having a business conversation. Challenge yourself to make X-number of sales calls a day and watch your pipeline increase overnight.